Tagged as Target


WMT and Generic Drugs

Yesterday Wal-Mart announced “that it is now offering more than 1,000 over-the-counter items for $4 or less and selling some 90-day generic prescriptions for $10.” Today, Target followed the same road…”The Minneapolis-based discount retailer said the program includes and expanded assortment of $4 prescription drugs; a 90-day supply of these medications for $10; and over-the-counter medications for $4 or less.”

Wal-Mart began this ‘test program’ in Tampa in 2006, which enticed almost a statewide flee for these $4 drugs. Target matched that offer immediately while K-Mart offered a $15 generic drug. The test program has seriously changed the generic drug industry.