Wal-Mart to launch first celebrity home decor line

CHICAGO (Reuters) – Wal-Mart Stores Inc. on Thursday said it planned to launch its first line of holiday home decor by designer Colin Cowie, joining a long list of retailers turning to celebrities for exclusive merchandise.

The world’s biggest retailer said the collection would include barware, photo frames, dinnerware and table linens, with prices ranging from $2.94 for a champagne flute to $39.97 for a floral topiary. It will be available in October.

Colin Cowie is a celebrity event and wedding planner who has appeared on television programs that include “The Oprah Winfrey Show” and the “CBS Early Show.”

Wal-Mart has been adding upscale merchandise as it tries to get wealthier shoppers to buy more high-margin goods. The retailer recently launched advertising campaigns highlighting its plasma televisions and trendier clothing.